At Fulcrum, our mission is to unite the coffee community through a
holistic approach to sustainability - collaborating with our growers,
 partners, and consumers to sustain every part of our ecosystem —
from farm to cup. Through grower empowerment, community
 investment and business operations, we’re continuously working to
create a more sustainable world — where coffee fuels passions,
 strengthens connections, and enhances everyday lives.

At Fulcrum, our mission is to unite the coffee community through a holistic approach to sustainability - collaborating with our growers, partners, and consumers to sustain every part of our ecosystem — from farm to cup. Through grower empowerment, community investment and business operations, we’re continuously working to create a more sustainable world — where coffee fuels passions, strengthens connections, and enhances everyday lives.

Grower Empowerment

Building long-term relationships that set growers up for long-term success

Resilience

Increasing grower resilience by encouraging and implementing more sustainable coffees (over 80% of Fulcrum coffee) - as defined by a mix of hybrid, lower-carbon, and organic coffees.

Equity

Estabilishing multi-year (at least three) financial agreements with coffee growers, in which they earn over 80% of the price paid by the customer - so they can be prosperous in the short and long term.

Read our origin stories

Business Operations

Implementing practices to alleviate environmental impact

100% Traceability

Developing a thorough understanding of where, how, and by whom our coffee is grown - through a system where “we know our farmers, they know us.”

Carbon Neutrality

Developing a detailed understanding of carbon output and energy use, while testing carbon offsets. Reducing energy consumption (75% renewable) through three targeted sources: roasting, delivery, and administration.

Our Partners in Sustainability

READ ABOUT OUR PARTNERS

Community Investment

Dedicating resources to supporting diverse communities and customer lifestyles

Programming

Using Fulcrum's resourcesand retail spaces to serve communities in need, with dedicated resources for at least three programs a year and ongoing subsidized for POC and LGBTQIA communities. 

Pricing

Making more environmentally sustainable solutions available to customers, without a high cost premium (less than 5%).