Our Mission is to Unite

At Fulcrum, our mission is to unite the coffee community through a holistic approach to sustainability - collaborating with our growers, partners, and consumers to sustain every part of our ecosystem — from farm to cup. Through grower empowerment, community investment and business operations, we’re continuously working to create a more sustainable world — where coffee fuels passions, strengthens connections, and enhances everyday lives.

Grower Empowerment

Building long-term relationships that set growers up for long-term success

Resilience

Increasing grower resilience by encouraging and implementing more sustainable coffees (over 80% of Fulcrum coffee) - as defined by a mix of hybrid, lower-carbon, and organic coffees.

Equity

Estabilishing multi-year (at least three) financial agreements with coffee growers, in which they earn over 80% of the price paid by the customer - so they can be prosperous in the short and long term.

Read our origin stories

Business Operations

Implementing practices to alleviate environmental impact

100% Traceability

Developing a thorough understanding of where, how, and by whom our coffee is grown - through a system where “we know our farmers, they know us.”

Carbon Neutrality

Developing a detailed understanding of carbon output and energy use, while testing carbon offsets. Reducing energy consumption (75%renewable) through three targeted sources: roasting, delivery, and administration.

Our Partners in Sustainability

READ ABOUT OUR PARTNERS

Community Investment

Dedicating resources to supporting diverse communities and customer lifestyles

Programming

Developing a thorough understanding of where, how, and by whom our coffee is grown - through a system where “we know our farmers, they know us.”

Pricing

Developing a detailed understanding of carbon output and energy use, while testing carbon offsets. Reducing energy consumption (75%renewable) through three targeted sources: roasting, delivery, and administration.