Pike Place Market – A History
PIKE STREET COFFEE BLENd
Our Inspiration for Pike Street
The dark Pike Street blend is distinguished with chocolate and medium bodied nectarine notes. Like the famous market that inspired its name, this blend offers a pleasant aroma and loads of flavor. They wanted only the best and iconic beans for this blend, like the Pike Place Market itself, so where else to import from than the Kings of Coffee at the time, the Mantiqueira de Minas region in Southeastern Brazil. Read our Pike Street Blend inspired story below, a story of the time Seattleites used their power of community to make things right.
The History of Pike Place Market
Pike Place Market was born on a damp summer day in 1907. Seattle’s most iconic tourist attraction was the battleground for a grassroots revolution, sparked by the price of onions. Produce prices had been rising citywide for months, but only middlemen were making a profit. Greedy wholesalers had banded together to create a strangehold on distribution. Busy farmers were forced to sell their goods on consignment to grasping middlemen who hocked the produce at warehouses on Western Avenue, promising a percentage when the day was done. But most farmers were lucky to break even at the end of the day, and some were never paid at all. Meanwhile, the middleman’s greed went unchecked, and local tempers were rising along with the prices. When the price of onions rose from 10c per pound to a dollar, Seattle had had enough.
A Seattle city councilman, Thomas P. Revelle, took note of the rising tide of anger, and hatched a plan; if they couldn’t control the middleman, they would cut them out completely. There was an old ordinance on the books, allowing for the creation of public markets. He decided to designate a new, wooden planked road, called Pike Place, as a temporary, independent public market. Seattle Times publisher Col. Alden Blethen got on board, and flooded the city with scandalous stories of crime and corruption in the produce district, spreading the word about a new market’s opening. It would be an inspired act of commercial rebellion… if it worked.
Saturday, August 17th, 1907 was a dreary summer day as only Seattle can conjure up. Farmer turnout was disturbingly low. Wholesalers had hit the farms the days before to buy up all the produce they could – and to threaten farmers with physical and economic violence if they stepped out of line. Even so, a handful of desperate farmers took the chance. Men rode into town that morning with wagons full of lettuce, onions, and zucchini. They backed their carts up against the Leland hotel, hopeful but uncertain. If this plan didn’t work, their farms could very well be ruined.
Seattle did not disappoint. Before noon, every last lettuce leaf had been snatched up. The first wagon was nearly overrun by eager shoppers, the poor farmer shoved back out of the way of his own cart. By the time the man regained his bearings, his produce was gone, replaced with a quart full of coins. He hitched back to his horse and rode home whistling. He would be back. They all would.
A new Seattle institution was born.
Below are some basic recipes outlining what we found produced the best cup with this coffee, however we encourage each home brewer to experiment and modify these recipes to suite their own tastes.
French Press Brewing Guide
Grind: Medium coarse (Slightly finer than sea salt)
Water: 600g 93°C/199°F
Total Brew Time: 15 Minutes
Yieldes appx. 2 cups
1. Preheat the French press by filling it with hot water
2. After heating the French press, dump the water out and fill with ground coffee.
3. Pour all of the hot water over the ground coffee. Start the timer and stir for 30 seconds.
4. Secure the top with the filter pulled up. Wait for the coffee to brew.
5. When the timer reaches 5:00 remove the top, stir briefly, and secure top back on.
6. Wait an additional 10 minutes. Press the filter down and decant the coffee into mugs to serve or another vessel.