Fulcrum Recap: Coffee Expo 2018

Thanks to everyone who came to one or more of Fulcrum’s events! We hope to have touched you in one way or another. Here’s a review in the week of Coffee Expo 2018.


We held a total of 6 coffee cuppings, featuring new coffee varieties. The coffees we tasted represented not only the future, but also the challenges we are faced with in the specialty coffee industry today. We give special thanks to: ICAFE, NAMA Cafe, ACE, La Marzocco Cafe, University of Washington, World Coffee Research and Buckman Coffee Factory. 

at Fulcrum Coffee

at La Marzocco Cafe

at University of Washington

at Buckman Coffee Factory (Photos by Ashley Tomlinson, Little Black Coffee Cup)

Costa Rica Party

For the past 4 years, we’ve hosted an annual Costa Rica cocktail party. Guests enjoy a fun night at the Fulcrum roastery with excellent live music, food and drinks. This year’s theme was “Pura Vida” — loosely meaning, great life! We had several hundred people join our party this year, and it couldn’t have been any more perfect. Did you enjoy the lively rhythms by Carlos Cascante and the band?

Rancilio Specialty Launch Party

One of the leading Italian espresso machine and grinder companies, Rancilio Group hosted a launch party at Fulcrum for the brand-new Rancilio Specialty. The group showcased a new line of espresso machines targeted at the US market for those who are more oriented towards craft and design. We are thankful for our wonderful relationship with Rancilio and excited to see their new machine take off.

She’s a Lady

We had an opportunity to sponsor a very special project for a cause we strongly believe in. STANDART printed a limited edition run of “She’s a Lady,” which looks at studies in “gendered differences among American specialty coffee baristas from across the US.” The booklet includes a sample bag of women produced coffee from Rwanda, roasted by Dana Johnson from Fulcrum. The author, Sabine Parrish, and the founder of #CoffeeToo, Molly Flynn, organized an engaging panel discussion to raise funds for the all-volunteer, non-profit project that strives to “empower U.S. coffee workers with education and resources to provide safe work environments.”

World Coffee Research

In addition to the cupping and presentation with WCR in Portland, Blas Alfaro was invited to speak at the organization’s annual Think + Drink at the Expo. Blas gave a succinct speech on the importance of new coffee varieties and its relevance to developing a sustainable supply chain. He said to the audience, “For those of you who are coffee buyers, please keep an open mind.” 


SCA 2018 Portrait Country: China

If you were at the main show floor at the Expo, you couldn’t have missed the beautiful pagoda-inspired installation in the center, with accents of red. As part of this year’s featured origin country, the Coffee Expo showcased coffees from Yunnan, China. At their booth, the importer Global Coffee Trading highlighted the women-produced coffees, which were mindfully roasted by Fulcrum’s own female roaster Dana Johnson, completing the full circle of women-focused product supply chain.


Cascara Cider

We teamed up with our neighbor Seattle Cider Co. to create a collaborative beverage: Cascara Cider. A limited production of this cider was served at our Costa Rica party. Did you get to try some? Read the story.

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See the complete photo album here.